Social Media’s Power Is Tempered by Risk

Social Media’s Power Is Tempered by Risk, Expert Says – Even as organizations have embraced tweets, Facebook posts and other social media tools as central elements of their communications strategies, many are not paying enough attention to making sure the information they put out sends the message they intend. The result has been a slew of embarrassing, offensive and otherwise inappropriate information that organizations have had to remove and apologize for—problems tha… http://ow.ly/PYR250cCvMs

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